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Start with your floor
The floor is the least a client can pay before coaching them loses you money. It is plain arithmetic: the hours a client takes each month, times what an hour of your time has to earn, plus what your tools cost you for that client. For example, a client who takes two hours a month, at a target of fifty dollars an hour, has a floor of one hundred dollars before software or fees.
Time it honestly for one ordinary month: check-ins, messages, program changes and calls. Coaches who skip this step usually discover the floor later, when a full roster is somehow not paying. Your price sits above the floor by however much the coaching is worth to the client. The full method is in how to price online coaching.
What other coaches publish
We found no independent survey of what online coaching clients pay, so the honest guide is the price lists coaches publish themselves. From the lists we read on 8 October 2026:
- In the UK, seven coaches and firms charge £79 to £299 a month, and four of the seven list a full service at £149 or £150.
- In the US, four online coaching services charge $149 to $355 a month.
- In Australia, four independent coaches charge A$60 to A$99 a week for full online coaching, and all four price by the week.
Every list, with what each price includes and a link to its own page, is in how to price online coaching, and the UK lists in pounds are on online coaching prices in the UK. These are published lists, not an average: several well known coaching services only give a price after a consultation.
Decide what each price includes
Write down what is included before you write down a price: a program built for that client, how often you check their progress, how you reply between sessions, and whether you review food or just training. A price without a clear list behind it is hard to defend to a client and hard to raise later, because neither of you can point to what changed.
The published lists show what coaches change between prices:
- How often they check in. A.S Fitness charges £97 a month with check-ins every two weeks and £150 with weekly check-ins; Physique Performance Specialists charges A$60, A$80 or A$99 a week for check-ins monthly, every two weeks or weekly.
- Training, nutrition or both. Expert PT charges £195 a month for training and nutrition and £165 for nutrition only; The Performance Coach charges A$69 a week for nutrition only and A$99 for complete online coaching.
- Live calls. Zone Body Fit includes a monthly review call at £149 a month and charges £45 for each extra 45 minute live video session.
One way to lay out tiers for your first five: a program and a weekly check-in at the lower price, then messaging between check-ins and food review above it. Each step up adds something a client can see, which gives them a reason to pay more and gives you a reason to keep the lower tier's limits without it feeling arbitrary.
Minimum terms and paying up front
Many of the published lists set a minimum. Trained by Abbie asks for 8 weeks; The Performance Coach and Physique Performance Specialists work in 12 week terms; Juggernaut Training Systems sets three months. Ultimate Performance prices its longer plans lower a month: £275 on its one month plan against £200 on its six month plan.
A minimum has a reason behind it. The first month costs a coach more than any month after it: the assessment, the first program, and more questions than any later month. A minimum term, or a one-off onboarding fee followed by a monthly price, covers that first month without asking the later months to carry it.
Weekly or monthly is a choice too. All four Australian coaches we read price by the week, and one shows what that means up front: Fit & Feminine lists A$99 a week, or A$1,188 for 12 weeks paid at the start. The UK and US lists price by the month.
Running your first five clients with no software bill
Evobody is free for a coach's first five active clients, for as long as they like, with no card and every coaching feature included. There is no time limit and no feature cut down for it, so for your first five, the tools part of your floor is zero, and what those five pay covers your time.
You can add and set up more than five clients on the free plan, a whole roster of forty if that is what you have, and only five need to be switched on to use the app. Every client's first ten Evo SI questions are free, on any plan, including this one. After that, Evo SI needs a paid plan, and it is $3 a month for each client you switch it on for. It is optional: switched off for a client, it is hidden from their app and costs nothing.
Agree how they pay before they start
Decide the terms before the first late payment, not during it. Monthly in advance is the plainest for a monthly price. Write down what happens when a payment is late, such as a reminder after a few days and a pause in coaching after longer, so it is a policy rather than an awkward conversation each time.
Keeping a record of who has paid, who is late and who failed is what makes the policy easy to follow. Evobody tracks client payments for you: give each client a payment package and how often they pay, mark each payment paid, late or failed, and see every client's last payment in one list. A coach can connect their own Stripe account. Charging a client's card through Evobody is not built yet, and Evobody takes no cut of what your clients pay you.
When client six arrives
On Evobody, a sixth client is added and waits for a place. Everything you build for them is kept, and choosing a plan switches them on straight away. The Coach plan is $69 a month for as many clients as you have, so the cost per client falls as the roster grows: $6.90 a client at 10 clients, $2.30 at 30.
No add-ons, now or ever. Other coaching apps charge extra for add-ons. We never will: every coaching feature is on every plan, everything we build next comes in too, and you never pay for our progress.
Raise your price when new clients stop pushing back on it, when your roster is full enough that losing one client would not hurt, or when the work has genuinely grown. Raising a price for existing clients and for new clients are different conversations: existing clients usually deserve notice and a reason, new clients just see the current number.
Questions about your first five clients
How much should I charge my first online coaching clients?
Start from your floor: the hours a client takes each month times what an hour of your time has to earn, plus your tools. Then look at what other coaches publish: from the lists we read on 8 October 2026, £79 to £299 a month in the UK, $149 to $355 in the US, and A$60 to A$99 a week in Australia.
Should I offer my first clients a free trial?
A conversation before they start usually does more than a free month. A free month attracts people deciding whether to commit; a call lets you both decide whether it is a fit, and a client who has paid from day one tends to treat the first week seriously.
Do I need a minimum term?
Many coaches set one: in the lists we read, 8 weeks, 12 weeks and three months all appear. The first month is the most work for a coach, so a minimum term, or a one-off onboarding fee, covers it.
What does coaching software cost for my first five clients?
On Evobody, nothing. The free plan holds five active clients with every coaching feature, no card and no time limit, and every client's first ten Evo SI questions are free. Past five, the Coach plan is $69 a month for as many clients as you have.
How should my first clients pay me?
Agree the terms before they start: monthly in advance is the plainest, with a written note of what happens when a payment is late. On Evobody you record each client's payment package and mark every payment paid, late or failed, on the free plan too.
When should I raise my prices?
When new clients stop pushing back on the price, when your roster is full enough that losing one client would not hurt, or when the work per client has genuinely grown. Give existing clients notice and a reason; new clients simply see the current price.